International Business Eng. ed

• International Business can be widely used as a general introduction to international entrepreneurship;
• appealing examples from everyday practice and facts & figures make international business come to life;
• places international entrepreneurship in a European context.

International Business is an accessible textbook that highlights the basic principles of international entrepreneurship. It is the English version of Internationaal ondernemen and can be widely used as an introduction to international business in higher education. The book is suitable for many different programs in which international entrepreneurship, international trade, international management and globalization are part of the curriculum.

This new, third edition has been updated with new business cases and the latest facts & figures. Topics such as blockchain and INCO terms 2020 have now been added to the book. There is also more in-depth attention for organizational models on a global scale and new developments in international business relationships, for instance with the countries along the silk route. The interesting cases and the numerous real-life examples make it clear that international entrepreneurship mainly revolves around the dynamic international environment.

Intended readers

International Business has been written for programs that have international business, international trade, export management, international management and globalization as part of their curriculum.

Digital

In the accompanying online environment students and teachers can find PowerPoint presentations covering the subject matter of the textbook, the answers to assignments and extra business cases. The digital tests provide students with feedback and study advice.

You can also order this title as an e-book on Bookshelf.

About the authors

Dr. Mr. Radha Jethu-Ramsoedh is an expert in the field of law (legal status, judicial systems and law enforcement). She works as a lecturer at the law department of Wageningen University & Research.

Maud Hendrickx Msc Bsc was employed in the fashion industry for many years and often worked internationally in this role. Now she is a lecturer at Fontys University of Applied Science, within the programs Economics and Commercial Economics.